The brand's client is a women from 30 to 50 years old. She is a self-sufficient woman who made herself, achieved everything in life by herself, loves herself, and understands herself. She wants uniqueness, meaning, and quality. She wants to do something meaningful and valuable in this world. She loves symbols, mystery, and solving riddles.
Attitude to jewelry: wants not simple jewelry, but additional meaning and essence. She does not like excessive "cheap" mysticism. This woman has high intelligence, is spiritually developed, and successfully self-realized. Her work and education are more often associated with creative professions. She appreciates the uniqueness of the products and is willing to pay more for a personal style and service approach.